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Articles

Featured

Bill Wise
25 Feb 2025

Mediaocean: The Great Unbundling

Read CEO, Bill Wise's take on how 2025 is the year advertising technology resolves conflicts of interest.
Aaron Goldman
16 Jan 2025

Prediction: This will be the last decade of growth for paid search advertising

The beginning of a new year is always a great time for predictions and resolutions, so let me add mine.
Asaf Greiner
03 Feb 2025

From negative to positive: Rethinking brand safety and ad verification

Read Asaf Greiner, GM for Protected by Mediaocean's take on rethinking brand safety and ad verification.

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The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes

Ahed Nakad Jendza, SVP, Industry Sales, explores the need for updated marketing strategies EV market.
Aaron Goldman
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To the fore: 4 big advertising trends for 2024

Aaron Goldman gives a rundown of the 4 big ad trends to keep an eye on in 2024, and the implications for marketers.
Aaron Goldman
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October 2023 Omnichannel Forum: How Could 2024 Media Plans Need to Change to be Omnichannel?

Aaron Goldman provides his expertise on how media plans need to change to be omnichannel in 2024.
Bill Wise
11 Oct 2023

Closed ecosystems are now the structure of modern media

Closed ecosystems are now the predominant structure underpinning modern media.
Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
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06 Oct 2023

Create once, run anywhere: omnichannel creative is the new imperative

Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and reach across all channels.
Ben Kartzman
27 Sep 2023

Granular creative taxonomies: the unsung heroes of the AI revolution

Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
advertising
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Threading the needle for advertising heading into 2024

Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
customer training
Dan Braithwaite
30 Aug 2023

Measuring training outcomes in customer education

The most effective way to measure training outcomes is to use a model such as Kirkpatrick’s Learning Evaluation Model
people
Aaron Goldman
14 Aug 2023

How to harness the biggest marketing trends for the second half of 2023

Creative is becoming a key variable for the performance of advertising.

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